To ensure our decisions are made towards our Company’s vision with our core values, Tunbow incorporates its management theories and philosophies when choosing the proper action to lead and inspire our teams. One of the major philosophies our Company applies is the theory of Triple Helix Innovation, where Tunbow combines the forces of the Company, the professional consultants and the customers to pursue product innovation.

The Triple Helix Innovation focuses on “innovation in innovation” and the dynamic to foster an innovation ecosystem, through various hybrid organizations, such as the Company, the professional consultants and the customers.

The triangle of the Company, the professional consultants and the customers drives the realization of innovation. In addition to the full cooperation of the internal teams, the introduction of professional consultants can break the closed culture within the Company. Professional consultants are selected with the capabilities of reaching customers’ real demands so as to assist in the transformation of demands to product specifications and parameters. Besides, since customers are the real service targets, their early participation in product development ensures the success of product innovation.

The cross-pollination between the Company, the professional consultants and the customers forms a spiraling innovation ring that helps to realize the maximization of product value, the capture of market trends and the validation of various parameters in Tunbow. The Triple Helix Innovation as a universal innovation model can assist the decision makers to understand the role of the professional consultants, the customers and the Company in forming and developing “an innovative region” which has self-renewal and sustainable innovative capacity. The success of its application of the Triple Helix Theory wins Tunbow a place in Asia Pacific Sustainable Innovation Enterprise Awards – Home Appliance Industry 2022-2023.